How HR and Marketing are Re-inventing Talent Management

  • 26 Feb 2018
  • 5:45 PM - 8:00 PM
  • The Norwalk Inn and Conference Center


  • (Free once per year if member has not yet attended a regular speaker event free within the past 12 months.)

Registration is closed

Monday, February 26th, 2018

5:45PM - 8:00PM

How HR and Marketing are      Re-inventing Talent Management

With Guest Speaker Anna Tavis,

NYU Professor and Senior Editor at

HRPS People+Strategy Journal

Join us for a thought-provoking and innovative meeting as we welcome Anna A. Tavis, Ph.D, an expert on changes in the workplace.  An accomplished scholar, author, and speaker, Dr. Tavis has fascinating insights into the future of work.  In her most recent article published on LinkedIn, she writes, “Work is not just a paycheck; it’s part of who we intrinsically are.”  She notes that Marketing first figured out that “People don’t buy products, they buy better versions of themselves,” quoting User Onboard guru Samuel Hulick. Applying this concept to the workplace, she writes, “People do not join companies, they seek to become better versions of themselves.”  As a result, “the next generation of companies are focusing their employment brands on new employee experience above all else.”

To be competitive, Talent Development professionals must develop and execute innovative and business-driven talent strategies focused on this “employee experience.” They must lead the way for companies to hire the best, develop the best, and keep them engaged. As Dr. Tavis states, “I am convinced that the future of the HR function will be decided at the critical intersections between data, technology, brand, and marketing”.

Dr. Tavis will guide us as we explore these challenges and help us gain cutting-edge insights we can apply to any workplace.

Key concepts that Dr. Tavis will address include: 

  • The closing gap between employees and consumers (the "inner" and "outer" lives of an organization).
  • The importance of Employee Experience and what we can learn from Customer Experience. 
  • How HR and Marketing are converging as a result; collaborating and adapting practices across traditional functional boundaries.

Speaker Biography: 

Anna A. Tavis, Ph.D is the Academic Director and Associate Professor of Human Capital Management at NYU, senior lecturer at Latin American Business School, Senior Fellow with The Conference Board, and an Executive Director for the Innovation Radar Network with Executive Networks. 

She is a Senior Editor of People+Strategy Journal a publication of HRPS, SHRM’s Executive network. She is an author and keynote speaker, a former Board member of HRPS and an advisor to mature and start up organizations. Her latest article, “The Performance Management Revolution,” appeared in the Harvard Business Review in October 2016 and made HBR’s 2018 Must Reads list. 

Dr. Tavis has published extensively on issues of the changing workplace in the US, India, Latin America and Asia Pacific. She is also an executive consultant to mature and emerging organizations.  Prior to joining the NYU faculty, Dr. Tavis navigated a diverse global career in business, consulting and academia.

In business, Dr. Tavis was Head of Motorola’s EMEA OD function based in the UK, Nokia’s Global Head of Talent Management based in Helsinki, Chief Learning Officer with United Technologies Corp based in Hartford, CT and Global Head of Talent and Organizational Development with AIG Investments based in NYC.  Born in St. Petersburg, Russia, she got her Doctorate from Princeton University and Executive MBA from the University of South Carolina.


Date:  Monday, February 26th, 2018

Time: 5:45 PM Networking/Registration; 6:15 PM Dinner and Program

Early-Bird Registrations through Friday, Feb 23rd:  $35 Chapter Members; $50 Non-members; $25 In-Transition; $20 Students

After Friday, midnight, Feb 23rd, for Regular Registrations/Walk-ins:  $45 Member; $65 Non-member; $35 In-Transition; $20 Students

No refunds can be granted within 48 hours of event.

(The Norwalk Inn will provide special diet accommodations upon request or advise the chapter administrator.)

Bring a Corporate Practitioner Guest!!!

Members are welcome to bring one free guest per event, an internal Corporate HR practitioner only, if the guest has not yet attended a regular speaker event free within the past year. Member can register his/her guest by selecting:  MEMBER’s Internal Corporate Practitioner Guest -SPECIAL OFFER  (Free once per year if member has not yet attended a regular speaker event free within the past 12 months.)



(Note:  New  address for Webcast access! NOTE CHANGES! )

If you cannot attend the meeting in person, we will stream the meeting on our Facebook page the day after the meeting event at 8:15 AM (Eastern) :!

The meetings will also be recorded and archived on the ATD SCC YouTube Channel 

Note archived content is usually published to the ATC SCC YouTube channel within 3-5 days of the original meeting date.



For more information, contact: 

Jim Chordas, Sponsorship Director, at: and 860-573-0709, or 

John Weidner, ATD SCC President at: and 203-762-0730. 



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